Alright, folks, let’s talk about branding. Now, I know what you’re thinking: “Tom, branding? Isn’t that just a fancy way of saying ‘I’m trying to sell you something?’” Well, yes and no! Branding is like the outfit you wear to a job interview. You want to look sharp, but you also want to be yourself. You don’t want to walk in there dressed like a clown if you’re applying for a position at a bank, unless you’re trying to make a statement. And that’s the key! Consistent branding
